Great energy is great business.

People buy what you bring to the game.

Energy, strategy and execution are the winning combinations.

Being focused allows you to spot opportunities others don’t see.

Strategy matters; it’s how you separate to differentiate.

Don’t offer a set price based on a budget. Offer two choices, Eg: one at 10k and the other at 15k. Two options encourage a choice. Choice = decision.

Execution is everything.

Lots of ideas.

We’ve got a strategic plan; it’s called doing things.

Implementation is out; execution is in.

How quickly can you bring the concept to life?

Energy is vitality.

Being up and about.

Being interested in people.

Showing how much you care.

If you don’t believe you’re different, you won’t charge different. The world is filled with same same competitors, delivering same same services for same same prices. Your job is to use energy, strategy and execution to differentiate. Do that, and you win the hearts and minds of your market.