Looking for Television Commercials?
Check out our range of Television strategies we have available to make your business grow.
Television
Looking for Television Commercials?
Check out our range of Television strategies we have available to make your business grow.
Television
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Television Strategies
HotSpot Media offers a range of Television campaign options across all TV channels available for advertising in Australia. Our advertising reach even expands itself to regional areas as we cater for rural business advertising as well as metro. If you're looking for Television commercials why not speak to our team and see what packages are available to suit your needs. We can even tailor a plan based on your business requirements.
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Resilience
Over the past decade, TV has proven remarkably resilient in an era of immense disruption. Despite the emergence of new SVOD services such as Netflix and the arrival of online video platforms such as YouTube, TV consumption has remained steadfast around the globe. Life stage also continues to be a significant driver of TV viewing.
Reach
Based on the compiled data, TV reaches approximately 70% of a country’s population a day, 90% in a week and nearly everyone in a month. It is the unique combination of this reach together with the huge volume of time spent watching TV that makes it such a powerful form of advertising.
Popularity
TV, in all its forms, is the world’s favourite video. On average, based on the available data, TV accounts for 90% of the average viewer’s video time. For the younger millennial audience, who are the most enthusiastic experimenters with all forms of video, it is also the largest proportion of their video time at around 73% of the total.
Resilience
Over the past decade, TV has proven remarkably resilient in an era of immense disruption. Despite the emergence of new SVOD services such as Netflix and the arrival of online video platforms such as YouTube, TV consumption has remained steadfast around the globe. Life stage also continues to be a significant driver of TV viewing.
Reach
Based on the compiled data, TV reaches approximately 70% of a country’s population a day, 90% in a week and nearly everyone in a month. It is the unique combination of this reach together with the huge volume of time spent watching TV that makes it such a powerful form of advertising.
Popularity
TV, in all its forms, is the world’s favourite video. On average, based on the available data, TV accounts for 90% of the average viewer’s video time. For the younger millennial audience, who are the most enthusiastic experimenters with all forms of video, it is also the largest proportion of their video time at around 73% of the total.
WHY USE TELEVISION?
TV commercials have been around for decades and have survived the digital age. Despite its age, it remains one of the most powerful promotional platforms and isn't likely to go away anytime soon. If you're considering using this platform to promote your business, it's important to know how best to approach your TV campaign strategies. To help you better understand what makes TV so crucial for businesses today, here are some TV campaign facts that illustrate the effectiveness of TV commercials.
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1
Millennials Still Watch TV
Many businesses are wary about using TV commercials because they want to connect with Millennials and younger viewers. However, millions of TV viewers are Millennials proving that this medium is still relevant to this generation. Although Millennials and younger viewers are making a shift to more digital platforms, TV will continue to be a constant.
2
TV Ads Cost Less To Make Than Ever
Not only has the digital era not killed TV, but it has actually helped it in certain ways. The production costs that go into making a TV commercial have decreased due to certain technological advances. This means that it's a more accessible medium than ever before. You can get even more from your commercials and the technology behind them with the help of a media partner. Working with a partner like HotSpot Media can help you produce ads of a higher quality that bring in better returns with less hassle.
3
Millennials Are Distracted Viewers
Both Millennials and Gen Z tend to watch TV while using their phones and other mobile devices. Although this might indicate that these generations are easily distracted, you can capitalize on it by combining your commercials with a digital campaign. With digital marketing and your tv campaign working together you can grab these audiences' attention with commercials and lead them to browse your digital channels immediately after. In other words, you get the best of both TV and digital worlds.
Based on the compiled data, TV reaches approximately 70% of a country’s population a day, 90% in a week and nearly everyone in a month. It is the unique combination of this reach together with the huge volume of time spent watching TV that makes it such a powerful form of promotion.
TV, in all its forms, is the world’s favourite video. On average, based on the available data, TV accounts for 90% of the average viewer’s video time. For the younger millennial audience, who
are the most enthusiastic experimenters with all forms of video, it is also the largest proportion of their video time at around 73% of the total.
Over the past decade, TV has proven remarkably resilient in an era of immense disruption. Despite the emergence of new SVOD services such as Netflix and the arrival of online video platforms such as YouTube, TV consumption has remained steadfast around the globe. Life stage also continues to be a significant driver of TV viewing.
Whether you’re looking to launch a new brand or build an existing one talk to HotSpot Media today about how you can achieve this.
Looking for TV Commercials?
Is Television for you?
If Television is your point of call why not speak to the team at HotSpot Media and see what we can do for you when it comes to Television commercials.