The truth is most people are never going to do business with you.

You need to find a way to filter out all the people who don’t want or need your product or service and focus on the people that do.

Stop wasting money on bad creative and beige messages that are trying to be everything to everyone.

It’s time to get granular!

Be something to someone and only then will the power of great marketing reveal itself.

A creative brain writing session with an advertising agency is a great place to start.