dripping tap

Dripping Tap.

April 1, 2020 hotspotmediaadmin Comments Off

We’re in the middle of one of the most fascinating transformations. The movement from marketing to the relationship economy. Relationships always were and always will be everything in business and life.

Marketing campaigns that truly reach out to your core audience are essential. Drip That Tap Rather than looking at the conditions,  good weather or bad, keep getting out there.  Drip that tap…Business always happens if you create opportunity.  Check your attitude and create opportunity.  Viktor Frankl survived the Holocaust and in his fascinating book  ‘A mans search for meaning’ he put it down to two things,

1. Being thankful for what he had and

2—always having something to look forward to. It’s an incredibly powerful mindset to work from. Stop jumping at shadows.

Technology doesn’t recognise recessions; in fact, it moves at an even faster rate. Look how quickly we’ve all adapted to using technology to amplify human connection even as we practice social distancing.  Move from an achievement-driven life to a fulfilment driven life. The more people you help, the more you’ll be fulfilled.

For me, head down and do the work, connect, connect, connect. Good old Vitamin C is the solution. Want more clients?  Connect. Need more ideas?  Connect.  Feeling lonely? Connect.  Stop the commentating, and get on the field, even if it’s in your preparation for when the season kicks off again. What we’re going through is just a short intermission in a very long and successful life. If you’re in lockdown, the work you do now determines all your success when the gates open again. It’s time to drip that tap, to do what you can, to make this a better world. Let’s do this.