Since the very first tv commercial ran — for $9 — more than 75 years ago, television advertising has grown into a $75 Billion/year industry. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever.
So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.
They’re memorable: From “Not Happy Jan!” to “Slip Slop Slap” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.
They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. Usually the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching.
They communicate the brand’s values: The best ads capture the brand’s voice and identity, and communicate the ethos behind the company. Your audience should watch the ad and think, “this brand is for people like me.”
Call to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some chocolate. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple.
Be Memorable.
Since the very first tv commercial ran — for $9 — more than 75 years ago, television advertising has grown into a $75 Billion/year industry. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever.
So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.
They’re memorable: From “Not Happy Jan!” to “Slip Slop Slap” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.
They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media. Usually the ads that inspire that kind of dialogue have elicited some kind of emotional reaction: they’re funny, shocking, weird, or emotionally touching.
They communicate the brand’s values: The best ads capture the brand’s voice and identity, and communicate the ethos behind the company. Your audience should watch the ad and think, “this brand is for people like me.”
Call to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some chocolate. While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple.
Get Memorable. Be Shareworthy.
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