Marketing is a specific, explicit, strategic decision. It’s a battle of perceptions. And it’s amplified through great customer experiences. Excellent customer service always transcends market conditions. The most important thing you’ll ever do

Before you go ahead and pause your current digital strategy I want to lay out the facts. If you pause anything on Googles platform, then 100% pausing will affect the campaigns. As a

Great energy is great business. People buy what you bring to the game. Energy, strategy and execution are the winning combinations. Being focused allows you to spot opportunities others don't see. Strategy matters;

Look at when you perform at your best. Stop, break it down, replicate it, and do more of it. To be at my best, I go to bed early. I wake up early.

Be specific about what you want. Targets are everything. They are stretch goals and benchmarks for achievement. Do great work. Know the difference between an activity (appointments) and results (sales and income). You

There is a better way. We're all in pursuit to perform at our best and having it all. Whatever it is that we want, goals should fuel our desire, commitment and energy to

It's time to Stop It. Stop trying to be everything to everyone. It's time to choose. Who? Who is your best type of customer? We've all heard that question before, "who is your

Follow the path to success. People can tell if you love what you do. The secret to all success is to be interested. Be interested in the customer, their problem and what you

It's hard-hitting, and it's true. When was the last time a client pulled you up on your fee and asked you to stop undercharging? It doesn't happen. You're not Bunnings or Officeworks; you

The truth is most people are never going to do business with you. You need to find a way to filter out all the people who don’t want or need your product or