Discover our range of Print Media Strategies
HotSpot Media have a wide range of Print Advertising options available to take your business to the next level. Looking to advertise in Print? Speak to our team today.
Print Media
Discover our range of Print Media Strategies
HotSpot Media have a wide range of Print Advertising options available to take your business to the next level. Looking to advertise in Print? Speak to our team today.
Print Media
97% of Australians continue to consume news!
Why Print
97% of Australians continue to consume news!
Why Print
You shouldn’t totally leave out print marketing from your marketing campaigns. That’s because based on digital vs print statistics, print strategies drive stronger brand recall. Print Media is more trusted by consumers when making purchase decisions.
By understanding its benefits, how it compares with digital marketing, as well as the challenges that you might encounter should you choose to leverage it, you can make informed business decisions and boost your marketing efforts. Print media has learnt to evolve better than any other medium.
Whilst ”The Paper” still exists, these days most people choose to read the news on-line. Daily mail feeds into our inboxes or onto our mobile devices are the norm and it’s this form of print media that really sticks. Here are some noteworthy statistics that prove print media still matters in building a brand.
97 per cent of Australians continue to consume news!
Print is credible and trustworthy.
Print helps you reach your target market.
97 per cent of Australians continue to consume news!
Print is credible and trustworthy.
Print helps you reach your target market.
Ninety-five percent of people under 25 read magazines.
Ninety-five percent of people under 25 read magazines.
Print is more engaging.
Magazine advertising campaigns are more successful.
Print is more engaging.
Magazine advertising campaigns are more successful.
Australia’s trusted masthead brands continue to command large audiences!
High Trust
Australia’s trusted masthead brands continue to command large audiences!
High Trust
Having your brand and message front of mind to the millions of Australians consuming daily news information is crucial for a successful marketing strategy.
Digital banner ads on key masthead daily newspapers sites or electronic direct mail (EDM) is a measurable form of marketing and successfully supports your other digital marketing campaigns.
It’s easy to assume that print marketing has lost its relevance in the digital era. As more and more consumers are trading traditional print materials for smartphones, tablets, and laptops, businesses are also moving their advertisements online. However, here are a few more statistics that might convince you that PRINT campaigns are still important.
- 70% of households with an income above $100,000 are newspaper readers (Mansi Media, n.d.)
- 95% of people under 25 years old read magazines (Top Media Advertising, n.d.).
- 82% of consumers trust print the most when making a purchase decision (Burstein, 2017).
- Print readers usually spend 20 minutes or more with their publication in hand, while a typical visitor to a digital news site sticks around for less than five minutes (Heitman, n.d.).
- Print requires 21% less cognitive effort to process (R.C. Brayshaw, 2020).
- By combining print and digital strategies, it will make online campaigns 400% more effective (Top Media Advertising, n.d.).
From The West Australian Newspaper, Perth Now Community Newspapers, to Business News and all the industry specific publications such as Australian Mining or Mining Monthly, HotSpot Media can navigate your brand in the right direction.
Looking for Print Media?
Let us get you started
If you think print media can take your business to the next level make sure to contact our team today to get your started on some print media.
